Multimedia

【Freshmen】

Course Title	Credits	Course Objectives
Introduction of Multimedia	(2,0)	This course is designed to serve as an introduction to the several types of media used in today’s business practices. These include text, pictures, graphics, animation, videos, and any other media in which every type of information can be represented, stored and transmitted digitally. A survey of the theories, elements and software components of multimedia is proposed with topics that include interactive presentations, the creation of animations, computer games, advertising, films, music, television (MTV) and other fields. The focus of this course is the conceptualisation and production of effective multimedia presentations, and students are enabled to practice using multimedia authoring software, such as including Photoshop, Illustrator, InDesign and Flash.
Computer Image Processing	(0,2)	Adobe Photoshop is a complex graphics and image-editing software and paint programme, which has become the mainstay for graphic designers, professional photographers, and even hobbyists to edit graphics as well as create and manipulate images. This course will provide students with working knowledge from basic skills to advanced creation. Over the duration of the course, students will learn to design greeting cards, movie posters and book covers, produce photographs, video visual effects, and other creative skills related to image processing. Students’ grades will be evaluated by means of their participation in hands-on classes, as well as the completion of three professional projects.
Arts Appreciation and Criticism	(0,2)	This course will provide students with a working knowledge of art concepts and an enriched vocabulary so that they can become more informed consumers of art. It begins with an introduction to the art elements involved in the creation of arts. 50 theories of Modern Art are then investigated to overview different creative concepts and related artists. Subsequently, a description of 12 great museums in the world will be proposed before moving on to the assessment of advertising design. The remainder of the course focuses on exploring the creative idea of graphic design through hands-on activities. After the completion of this lesson, the students will be able to describe, analyze, interpret, and judge a work of art based on the visual facts that it contains. What learned from this class can be further applied to various industrial aspects, such as art journalist, art editor, advertising design and digital media design. There is no textbook required for the course. All materials are contained within the course modules and the external links document. Outcomes will be met by completing the mid-term exam, hands-on activity and exhibition tour guide. Students are required to be a tour guide for an exhibition at museum as the final exam.

【Sophomore】

Course Title	Credits	Course Objectives
Computer Illustration & Desktop Publishing	(0,2)	Adobe Illustrator is a vector graphics editor, which enables the design of precise, easily scalable illustrations. It is especially useful for typesetting, logo design, and line art. Adobe InDesign is a page design programme that enables the design of high quality brochures, flyers, business cards, postcards, books, and even pages for digital publishing. This course will provide students with an understanding of the current desktop publishing applications and teach them how to successfully utilise these applications in the business world. Over the duration of the course, they will discover how to design CIS, cartoon drawings, credit cards, magazine illustrations and other creative skills related to book publishing. Students’ grades will be evaluated by means of their participation in hands-on classes, as well as the completion of three professional projects.
Reading Photographs	(0,2)	The lecturers introduce students to the history of photography, from its origin in the 1830s to the recent practices of photographers. The primary task of the course is to help students to see the world around them in a new way and improve their ability to critique photographs when viewing them. More than 50 renowned photographers and 500 great images will be studied in this course. Not only will creative technology be introduced, but critical thinking will also be explored within the lectures. After completing this lesson, students will be able to communicate their own works and others’ photographs, as well as being able to take better pictures.