The main purpose of this course is to gain our students a basic insight into media organizing, nature, and content, whether as a citizen, audience, or a media worker. Based on the knowledge, the students can establish critical thinking skills towards the information from media. This course is composed of three parts as follows：
1. Media production: focusing on the industry environments of movies and TV dramas.
2. Media text: emphasizing mostly on texts such as news, advertisements, drama series, entertaining shows and comics.
3. Media representation: taking genders, ages, hierarchy and races of media representation as the main focuses.

This theory course covers in-depth content of communication researches and theories.  As at the higher levels of undergraduate program, students in the field of communication are expected to gain insightful views of representative theories and researches in communication and its related fields.  Therefore, the variety and depth are both essential to students. 

  In the first part of this course, a variety of different communication theories and studies will be covered, from perspectives of administration approach (e.g. Personal Influences, Diffusion of Innovation, Agenda-setting, Spiral of Silence…) mainly in the United States to that of cultural or critical approach (e.g. Gramsci’s Cultural Hegemony, Althusser’s Ideological State Apparatus, Frankfurt School’s Cultural Industry…) popular in United Kingdom and the Europe.

  For the second part, this course provides several in-depth discussions on important theories and researches in communication studies.  These discussions include not only classical paradigms emerged in the beginning of communication studies but also new frontiers in the late 20th century and the early 21st century.  Future directions of communication studies will also be discussed, for instance studies involved Internet communication. 

(For Fall 2014, the course will be lectured in English.)
The course aims at arousing students' interest and energy in exploring the field of media, communication and Cultural Studies, and in providing a comprehensive training for media majors：
a) a genereal spectrum of research methods as paths into media matters and soial issues
b) a bilateral dialogue as eye-opening window to potential theorectical resourses and ways of theorization
c) a historicized practice as students will cultivate their personal interests into possible questions of inquiry
d) a set of applicable methodolgocal procedures learned through  topic finding, research structuring, literature review, and reference compilation
e) a series of seminars, fora, and conference that enable students to observe, interprete and think both critically and independently

1.To guideline students's understanding on media management.
2.To assist students to realize the scope of the media business.
3.To study the practical market experience focusing on electric media.
4.To analyze the phenomena of media management

In this course, students will learn about the characteristics of broadcast media and the operation of broadcast media organizations. Along with the development and regulations of both national and international broadcast media industries, the analysis tools and important issues in the broadcast media field will be addressed. Case studies are the main focus of this course. Students are expected to take references to theories and practical experiences to understand the current situation and the future trend of broadcast media.
For students to comprehend the development and the current situation of broadcast media industries, this course includes concepts of different industries such as telecommunication, cable television, wireless television, new media, the Internet, media agencies, public relation companies.

The goal of this course is to help senior students complete the planning and implementation of graduation exhibition. Students are expected to learn and practice various kinds of marketing and campaign strategy step by step throughout the process of preparing the graduation exhibition. The knowledge and skills learned in the course will help students be well-prepared for pursuing jobs in the areas of media campaign, marketing, festival planning, integrated marketing communication, and so on.